Thanks to the internet, the average consumer now has access to an overwhelming wealth of information about products, services and companies. One popular segment, review websites, offers consumers the opportunity to review any product or service anonymously, at the click of a button.
These review sites, whether operated by the Better Business Bureau, Google, Yelp or scores of others, offer consumers an opportunity to hear from others who have purchased goods or services before making the commitment themselves. Helpful as these services may be, most (with the exception of the BBB) suffer from one big problem: the anonymous reviews are often fake, with owners or employees of reviewed businesses offering up false glowing opinions and competitors submitting similarly ugly ones.
One service that takes a different approach is Angie’s List, the high-profile review site that specializes in home improvement services and medical professionals. The Indianapolis-based company requires a paid membership to use its services and allows only members to post full reviews. All reviews posted on Angie’s list require the reviewer’s name (although the names are not visible) and are based on ratings in specific performance criteria.
These performance categories -- price, quality, responsiveness, punctuality and professionalism -- allow reviewers to be not only thorough but completely fair. Some possibilities:
A basement waterproofing company does a great job installing interior drain tile for a customer but charges a premium price and doesn’t return phone calls afterward. They could be rated A for quality, C for price and F for responsiveness.
Another company low-balls the price on installing a battery backup sump pump and does an OK job but the crew smokes in the basement and leaves trash from lunch laying around. They might get an A for price, C for quality and F for professionalism.
Using these member reviews, Angie’s List then assigns an overall grade to each reviewed company. Only companies with a grade of B or better are allowed to advertise on the list and in a monthly member publication. Those companies that advertise must offer a discount of some kind to members.
Angie’s List also confers an annual “Super Service Award” on companies that “achieve and maintain a superior service record.” The award is noted on the company’s profile and can be displayed on the company’s website.
Using Angie’s List is a great way to help you find a basement waterproofing company in the Chicagoland area. To do so, you first have to become a member, which will cost you about $35 a year. Then you can read honest reviews written by people who have used the services of basement waterproofing companies in the area. You’ll be able to better judge each company’s strengths and shortcomings and learn important facts, such as how long they’ve been in business, if they're licensed and insured, their service area, payment options and others.
Of course, once you’ve had your experience with a basement waterproofing company, you can review them and add your voice to the customers on Angie’s List in Chicago.
U.S. Waterproofing was first reviewed on Angie’s List in 2002 and we are proud to be a recipient of the Super Service Award for seven of the last eight years. If you choose to join Angie’s List you’ll be able to read what some of our 300,000 customers think of us and the work we’ve done for them since we started out in business in 1957. I can’t give away the details of our ratings but I can tell you that the information on our profile won't disappoint you, so why not ask us your basement waterproofing questions today?
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